Jon McKenzie is Professor of Practice and Director of StudioLab, a critical design and media lab at Cornell University that connects researchers, designers, and organizations working in human rights, public health, and social and environmental justice. StudioLab teams collaborate on strategic storytelling through transmedia knowledge, using performance design thinking as a human-centered, iterative process of stakeholder alignment and shared dreaming. Jon is the author of Transmedia Knowledge for Liberal Arts and Community Engagement: A StudioLab Manifesto (2019) and Perform or Else: From Discipline to Performance (2001), and he holds degrees in Fine Arts, English, and Performance Studies and has also worked as a writer and UX designer in NYC. He is founder and former director of DesignLab at the University of Wisconsin-Madison, and co-founder of the performance group McKenzie Stojnić. In addition to workshops and consulting, Jon produces experimental videos, lecture performances, and other media. His work and that of StudioLab can be found at labster8.net.
Strategic
StorytellingCornell Certificate Program
Certificate Program
Strategic Storytelling (CASC01)
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How It Works
Format
All Online
Time Commitment
2.5 months with 3-5 hours of study per week
Cost
$0
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
Format
All Online
Time Commitment
2.5 months with 3-5 hours of study per week
Cost
$0
Learn From Top Minds
Courses are developed by Cornell faculty
Power Your Career
Gain today’s most in-demand skills to stand apart.
Flexibility Fits Your Life
Learn on your schedule without stepping out of your job.
Small-class Experience
Participate in facilitated discussions and live sessions with industry peers.
Real-world Projects
Apply learnings and insights to your work to make an impact right away.
Personalized Feedback
Enjoy meaningful feedback on assignments from expert facilitators.
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Faculty Author
Jon McKenzie
Professor of Practice
Cornell College of Arts & Sciences
Professor of Practice, Department of English, Cornell University
Key Course Takeaways
- Apply strategic storytelling methods to an existing communication campaign
- Develop a roadmap to tailor your content to different stakeholders and achieve the desired outcome
- Create a set of simple prototypes using rapid development for a variety of audiences
- Produce a transformative presentation that empowers your audience
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